Business theories come and go, but there is one powerful business-growth strategy that stands tall above the rest: in- person networking.

No matter the profession or the personality of a particular business owner, building personal relationships provides a solid foundation for generating leads and referrals.

Trust and credibility are the two strong pillars that support the growth of your personal network. No matter the particulars of your industry niche, networking is built upon such simple precepts; even a novice can understand and utilize this powerful business-building strategy. And here’s the best benefit of all: You don’t have to buy expensive signage or invest heavily in cold calls or telemarketing. 

It is time to act strategically and employ the concept of “intelligent promotion.” Utilizing this method means you don’t have to stretch yourself or your budget too thin.

Simply compare your marketing to the way living communities grow and expand organically. You don’t have to force it. Don’t just chase leads through direct mail, advertisements or television marketing. Instead, invest in business friendships. No matter your profession, it works like a charm!

An investment in person-to-person networking directly translates into building your business organically. Dedicated networkers typically acquire a strong, positive reputation as they reach out and forge relationships with other business owners.

Building business friendships is more than just a friend count. It’s about enduring, long-lasting and fruitful relationships.

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